Empowering Farmers for Sustainable Growth
Transitioning village farming households from semi-subsistence agriculture to market-oriented production.
Project Funders, Partners & Implementers
Project Targets & Investment
The project aims to transition village farming households from semi-subsistence agriculture to market-oriented production, improving livelihoods and food security across six target provinces.
Read more about project componentsmillion
Total Project Investment
households
Number of farming households to reach
beneficiaries
Number of project Beneficiaries
provinces
Target Provinces in Papua New Guinea
About the MVF Project
The Market for Village Farmers (MVF) Project aims to transition village farming households from semi-subsistence agriculture to market-oriented production, increasing sustainable returns through marketed production.
Project Mission
To increase sustainable returns for farming households through marketed production, improving livelihoods and food security across Papua New Guinea.
Target Areas
Six provinces in Papua New Guinea: Western Highlands, Jiwaka, Simbu, Eastern Highlands and Morobe provinces for Fresh Produce (Fruits & Vegetables) and Madang & East New Britain provinces for Galip Nut.
Implementation
Led by the Department of Agriculture and Livestock (DAL) as the Project Executing Agency and the Fresh Produce Development Agency (FPDA) as the Project Implementing Agency.
Project Components
The FPDA-MVF Project consists of three interrelated components designed to create a comprehensive approach to agricultural development.
Learn More About the ProjectComponent 1: Inclusive Business Partnerships
Establishing partnerships between farming households and agribusinesses to improve market access and value chain integration.
Component 2: Supportive Value Chain Investments
Developing infrastructure and services to support value chain activities, including improved production techniques and post-harvest handling.
Component 3: Collective Governance and Project Management
Strengthening governance structures and project management capabilities to ensure effective implementation and sustainability.
Success Stories
Real stories from farming households who have benefited from the MVF Project.

Inclusive Business Partnership Program Have Turned Farmers into Leaders
Through the project Paul was able to access the Lead Farmer Seed Capital Grants (LFSCG) valued at K11,223 and was able to assist 4 more farmers from he's village by connecting them to the project through the Lead Farmer to Contact Farmer support system, enabling them to each receive contact …

Value Chain Investments Brings Hope to Aggregator
Investing in the fresh produce business is a risky endeavor where most businesses experience high post harvest losses due to a mountain of issues including tackling delivery time to minimizing post-harvest losses.

Cost Sharing Grant Transforms Local Association
The Market for Village Farmers Project (MVF) has assisted a number of partners, groups and farmers. One of them is Hagereto Farmers Association.
Funding & Partnerships
The MVF Project is made possible through the support of various partners and funders.
Total Investment: $46.8 Million
IFAD
International Fund for Agricultural Development
$25.5M
Government of PNG
National contribution
$8.6M
Beneficiaries
Contribution from project beneficiaries
$5.7M
Financial Institutions
Credit and financial services
$4.0M
Provincial/District Governments
Local government support
$3.0M
RPSF Funds
Rural Poor Stimulus Facility
$0.73M
Project Lead Partners
"Lead Partners" in the FPDA Market for Village Farmers (FPDA-MVF) project are, established companies or individuals who play a crucial role in connecting village farmers with markets, acting as intermediaries to facilitate access to resources, training, and market opportunities, and are responsible for the implementation of the project at the local level. Below are names of current and active lead partners for the project.
Company
Jiwaka Organic Food Farmers’ Cooperative
Business Category
Medium
Province
Jiwaka
Lead Partner Name
Agnes Merep Gal (Board Chairlady)
Company
Paks Supplies Limited
Business Category
Medium
Province
Jiwaka
Lead Partner Name
Jim Kuk (Owner)
Company
Gawaii Womens Enterprice
Business Category
Medium
Province
Jiwaka
Lead Partner Name
Paula Toman (Director)
Company
Miles Lodge
Business Category
Small
Province
Morobe
Lead Partner Name
Kwina Ambang (Director)
Company
Miuks Fresh Supply
Business Category
Medium
Province
Morobe
Lead Partner Name
John Kawage (Managing Director)
Company
Simbu Farmers Marketing Limited (SFML)
Business Category
Medium
Province
Simbu
Lead Partner Name
Dulex Mawegola (Business Manager)
Company
Kales Fruits and Vegetables Farms Ltd
Business Category
Medium
Province
Western Highlands
Lead Partner Name
Robinson Kale (Managing Director)
Company
Junior JP Investments Ltd
Business Category
Medium
Province
Western Highlands
Lead Partner Name
James Paragua (Managing Director)
Company
Organic Farm Fresh Limited
Business Category
Medium
Province
Western Highlands
Lead Partner Name
John Beiye (John Beiye)
Company
Adu Vegetables
Business Category
Small
Province
Eastern Highlands
Lead Partner Name
Simerox Clancy (Managing Director)
Company
Daulo Commodities Cooperative Society
Business Category
Micro
Province
Eastern Highlands
Lead Partner Name
Jerry Aviro (Manager)
Company
Gembogl Potato Seed
Business Category
Medium
Province
Simbu
Lead Partner Name
John Gena (Chairman)
Company
Green Label Trading
Business Category
Medium
Province
Eastern Highlands
Lead Partner Name
Chricilla Pama Smacker (Managing Director)
Company
Henagaru Village Development Cooperative
Business Category
Micro
Province
Eastern Highlands
Lead Partner Name
Samson Jack (Chairman)
Company
Hagereto Farmers Association Inc
Business Category
Medium
Province
Eastern Highlands
Lead Partner Name
Aku Kulo (Chairman)
Company
Makos Fresh Produce
Business Category
Small
Province
Western Highlands
Lead Partner Name
James Makos (Natasha Philip) (General Manager)
Company
Kelta Potato Trading
Business Category
Medium
Province
Western Highlands
Lead Partner Name
Dot Kawagla (Managing Director)
Company
Kupo Range Fresh Produce
Business Category
Small
Province
Simbu
Lead Partner Name
Fransisca Moiwo (Manager)
Company
Minzi Mokoning Fresh Produce
Business Category
Small
Province
Simbu
Lead Partner Name
Joe K Nombri (Managing Director)
Company
Mitnande Agriculture Supply
Business Category
Small
Province
Simbu
Lead Partner Name
Joe Drua (Managing Director)
Company
Mt Wilhelm Organic Farmers
Business Category
Medium
Province
Simbu
Lead Partner Name
Alphonse Gawa (Manager)
Company
Vegfresh
Business Category
Small
Province
Western Highlands
Lead Partner Name
Jenny Baba (Manager)
Company
Tropical Tumbuna seeds
Business Category
Small
Province
Simbu
Lead Partner Name
Theresa Olmi (Manager)
Company
Yamox Vegetables Suppliers
Business Category
Small
Province
Eastern Highlands
Lead Partner Name
Ori Keronga (Managing Director)
Company
Gateway fresh food suppliers
Business Category
Medium
Province
Eastern Highlands
Lead Partner Name
Limson Nene (Managing Director)
Company
Megwa Fresh Produce
Business Category
Small
Province
Eastern Highlands
Lead Partner Name
Gollie Musau (Managing Director)
Company
Mt. Wilhelm Organic Farmers Cooperation Limited
Business Category
Micro
Province
Simbu
Lead Partner Name
Peter Poka (Director)
Company
Mt.Wilhelm Cooperative Society
Business Category
Medium
Province
Simbu
Lead Partner Name
Steven Yandina (Chairman)
Company
Muruk Tropical Produce Limited
Business Category
Medium
Province
Morobe
Lead Partner Name
David Wissink (Managing Director)
Company
Waghi Citrus Farmers
Business Category
Small
Province
Jiwaka
Lead Partner Name
Alphonse Kapili (Chairman)
Company
Wau Rural Farmers Association Inc
Business Category
Micro
Province
Morobe
Lead Partner Name
Dan Yambing (President)
Company
Yamge Trading
Business Category
Medium
Province
Western Highlands
Lead Partner Name
Gilbert Gakaro (Managing Director)
Company
Womkama Bulb Onion Cooperative
Business Category
Micro
Province
Simbu
Lead Partner Name
Toppy Sundu (Director)